Google Ads for Tradies
Your next client is already searching for a tradie.
The question is—will they call you or your competitor?
With the right strategy, Google Ads can be a game-changer for your trade business. It gets your services in front of local customers who are ready to hire right now.
But without it, you could waste thousands on clicks that never turn into legitimate calls.
A poorly managed campaign means missed jobs, overspending, and watching your ad budget disappear with no work to show for it.
At Five by Five, we specialise in Google Ads for tradies that deliver real results.
We create cost-effective, high-converting campaigns that get your phone ringing with local clients looking for your services.
By targeting the right people at the right time, we make sure every dollar works harder to bring you more jobs and steady work.
Ready to grow your business?
Fill out our briefing form today and let’s start filling your schedule with new clients.
Results-driven Google Ads services designed to generate qualified leads & enquiries
When it comes to generating leads for tradies, we know what works. With nearly two decades of experience working with trade businesses across Australia, we’ve fine-tuned our Google Ads services to deliver the calls, quotes, and jobs you need. From local targeting to custom strategies tailored for your trade, we make every campaign a powerful tool for growing your business.
We’ve worked with tradies across Australia, so we know what it takes to get noticed by the right audience. By targeting specific local areas and high-intent keywords, we make sure your ads are seen by people actively looking for your services—whether it’s an emergency plumber, a reliable electrician, or a skilled builder. This means more traffic that actually converts.
Getting clicks isn’t enough. The real value comes from turning those clicks into calls and bookings. We focus on the next step—transforming visitors into paying clients. Through compelling ad copy, optimised landing pages, and clear calls to action, we make it simple for customers to take the next step and book your services.
Tradies work hard for their money, and we make sure your ad budget delivers the same effort. With advanced optimisation techniques, ongoing A/B testing, and smart bidding strategies, we ensure every dollar you spend brings in maximum value. This means consistent, high-quality leads without wasting your hard-earned money.
Why we’re the go-to Google Ads management agency for Tradies
When it comes to Google Ads management, Five by Five is the Gold Coast’s trusted partner. Our dedicated team delivers exceptional results through personalised strategies and relentless optimisation. We’re committed to helping your business thrive by driving high-quality leads and maximising your ROI. Here’s what sets us apart:
Proven results working with businesses like yours
We’ve helped tradies like you get more calls, more quotes, and more jobs. From plumbers and electricians to landscapers and builders, we’ve seen what works—and we know how to deliver results that keep your schedule full and your phone ringing. Whether you’re after more local jobs or bigger projects, we’ll help you get there.
Dedicated Australian-based account manager
When you work with us, you’ll get a local account manager who knows your trade and is always just a call away. No overseas call centres or endless emails—just a real person who takes the time to understand your business and keeps your ads running smoothly. They’ll handle everything, so you can stay focused on the tools.
Customised strategy tailored to your business goals
Your business isn’t like anyone else’s, so why settle for cookie-cutter campaigns? We build Google Ads strategies that focus on what matters most to you—whether it’s getting more emergency calls, filling your calendar with big jobs, or growing your reach in new areas. Whatever your goals, we’ll create a campaign that works for you.
Proactive campaign management
Google Ads isn’t something you set up and forget about—it needs constant care to get the best results. That’s why we stay on top of your campaign, making tweaks and adjustments to keep things performing at their peak. From refining keywords to improving targeting and adjusting bids, we’re always looking for ways to bring in more leads for your business.
Scalable solutions
Whether you’re running a one-person operation or expanding into new areas, our Google Ads campaigns grow with you. Need to target more suburbs? Adding new services to your trade business? We’ll scale your campaign to match your needs, making sure you stay competitive and ready for the next big job.
How Five by Five Makes Google Ads Easy for Tradies
We know you’re busy running your business, managing jobs, and keeping clients happy. The last thing you need is the headache of managing a complicated Google Ads campaign. That’s where we come in.
Google ads strategy development
Landing page development
Ad copy creation
Google ads optimisation
A/B testing
Analytics and reporting
Meet your Google Ads team
What types of Google Ads does Five by Five offer?
Google search ads
These are the ads that appear at the top of Google search results when potential clients are actively looking for services like yours. For example, if someone searches “plumber near me” or “emergency electrician,” your ad will show up, ready to connect you with high-intent leads.
Google display ads
Display ads are eye-catching visuals placed on websites, apps, and YouTube. They help build awareness of your trade business by targeting people who might not yet be searching for your services. With bold visuals and targeted placements, display ads keep your business top of mind.
Retargeting campaigns
Ever had someone visit your website but not get in touch? Retargeting ads are designed to bring them back. These ads remind potential clients about your services by appearing as they browse other websites or platforms, giving them a nudge to call you or request a quote.
Have some Google Ads Questions?
What is Google Ads, and how does it work for tradies?
Google Ads is an online advertising platform that helps your trade business show up at the top of search results when people are actively looking for services like yours.
It’s a pay-per-click system, which means you only pay when someone clicks on your ad.
For tradies, this is invaluable because it connects you with local customers searching for services such as “plumber near me” or “emergency electrician.”
Google Ads works by targeting specific keywords, locations, and audiences, ensuring your ads are seen by the right people at the right time.
This makes it a fast, cost-effective way to generate leads, get calls, and keep your schedule full.
Do Google ads actually work for tradies?
Yes, they absolutely do—and here’s why.
Google Ads goes beyond simply getting your business noticed. It ensures your services appear right when potential clients need them most.
Unlike other advertising methods that rely on broad exposure, Google Ads targets people actively searching for tradies—customers ready to call or book now.
For instance, when someone searches “plumber near me” or “emergency electrician”, your ad appears at the top of the results.
This kind of visibility not only gets you seen but also drives action, bringing in more calls, quotes, and jobs.
At Five by Five, we don’t just set up ads—we create strategic campaigns designed to deliver measurable results.
From choosing the right keywords to reaching the right audience, we make sure your ad budget works hard to grow your trade business.
How soon can I expect to see results from my Google Ads campaign?
You can start seeing results almost immediately once your Google Ads campaign is live.
Unlike other forms of marketing, Google Ads allows you to target people who are ready to act, such as homeowners searching for a tradie right now.
However, optimal performance often takes a few weeks as we gather data and fine-tune your campaign.
At Five by Five, we monitor and adjust your campaign regularly to improve results over time, ensuring your ads stay effective and competitive.
What if I’ve tried Google Ads before and didn’t see results?
If Google Ads didn’t work for you in the past, it’s likely due to poor setup or management.
Common issues include targeting the wrong audience, using ineffective keywords, or not optimising your ads over time.
Want to see how we would fix these mistakes?
Fill out our Google Ads Briefing Form today and we’ll audit your previous campaigns, identify what went wrong, and create a strategy that works.
With our expertise, we can set up a campaign that drives real leads, delivers results, and helps grow your business.
How can I attract more customers online without relying solely on ads?
While Google Ads is a powerful tool for driving immediate results, combining it with a solid SEO strategy can give your trade business long-term visibility and sustainable growth.
SEO (Search Engine Optimisation) helps your website rank higher in organic search results, ensuring potential customers find you even when they’re not clicking on ads.
With strategies like optimising your website for local searches, targeting the right keywords, and improving site speed and user experience, SEO can consistently bring in leads over time.
For tradies looking to build a steady stream of customers while reducing ad spend, we offer SEO for Tradies that’s tailored to your business needs, helping you dominate local search results, attract qualified leads, and grow your trade business sustainably.
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