Google Ads for Law Firms

Are you finding it difficult to achieve a positive ROI on your Google Ads investment?

You’re not alone.

Many law firms struggle with unqualified leads, competitors outranking them, and minimal returns on their marketing budgets.

High-intent keywords in the legal sector are costly, and without expertly crafted campaigns, your ad spend can quickly drain without bringing in valuable leads.

This is where our expertise comes in.

We specialise in Google Ads for law firms, creating high-converting campaigns that maximise your ROI by attracting qualified leads.

Our team ensures that every dollar of your ad spend contributes to your firm’s growth and success.

If you’re seeking a steady flow of high-quality leads and an increase in your firm’s profitability, read on to discover why we’re your go to law firm PPC agency and how our results-driven approach and tailored strategies can elevate your law firm’s performance.

Take advantage of your own dedicated account manager

At Five by Five agency, we understand that a well-managed Google Ads campaign is crucial for the success of law firms.

That’s why we assign each client a dedicated account manager with first-hand experience running successful PPC campaigns for lawyers.

This guarantees that your campaigns receive the focused attention they deserve, with strategies tailored specifically to your firm’s needs.

What you can expect:

Proactive bid management (so you’re not paying a cent more than you need to)

Regular campaign audits and optimisations (to refine your ad strategy and consistently improve the ROI of each ad campaign)

Advanced targeting techniques (to get your ads in front of the right audience at the right time, maximising lead quality and boosting those conversion rates)

Our commitment is to ensure every campaign drives tangible results, bringing high-quality leads to your firm and helping you achieve your business goals.

Our Google Ads Services

Our agency provides tailored Google Ads solutions designed specifically for law firms. With a focus on achieving maximum ROI, we offer a full suite of services to ensure your ads reach the right audience and drive high-quality leads.

Meet your Google Ads team

Gabrielle Vrablik

General Manager

Gaby has always had a huge interest in the digital space. Growing up in the times of social media and digital marketing means her understanding of these tools are second to none. Completing a Bachelor of Communications (majoring in Advertising) at Bond University only expanded her passion for the digital world. During her time at Five by Five, her love of creating a 5-star experience through personal communication has helped create long-lasting friendships with the clients she has worked with, and seen her progress from Project Manager to Head of Marketing in just a few short years. Now stepping up steer the ship as our General Manager, Gaby's mission is to make sure every one of our clients has a killer experience when working with Five by Five! When she isn’t hanging out in HQ, Gaby spends her time playing tennis with her husband, curled up on the couch with a good book, or at home watering her 23 house plants (wow!).

Oliver Baker

Digital Solutions Strategist

Oliver has a passion for marketing which he discovered through completing a Bachelor of Business with a double major in Marketing and HR at SCU. It wasn’t until his last year of uni that he discovered his love of the digital space within marketing, and this is where he started to hone his SEO and SEM skills. Oliver finds great satisfaction in seeing our clients websites climb through the ranks of Google and watch their traffic excel! He gets his biggest kicks from our SEO clients’ conversions increasing as well and helping their businesses scale. Oliver spends most weekends at the beach surfing, snorkelling and doing anything else that’s outdoors. Everyone at Five By Five is impressed with Oliver’s glorious long hair and knows that when he ties it up… he means business!

Brooke Waldron

SEO & PPC Strategist

Brooke found her passion for marketing with a Bachelor of Business, where she majored in Marketing. Originally born in England, she moved to Australia with her family at a young age and now calls the Gold Coast home. Starting her career in Google Ads, Brooke has since transitioned into the realm of SEO, driven by a desire to understand the synergy between paid and organic marketing. Her days now involve a balance between creativity and analytical expertise as she endeavours to drive steady traffic and leads for clients. Brooke spends her time keeping active with beach walks with her long-haired Chihuahua and exploring different hiking trails.

Digital marketing case studies

Don't believe the results we can get? Check them out for yourself!

Google Ads management that grows your business

Google Ads isn’t one-size-fits-all – different businesses require different approaches. A well-thought-out management strategy is your roadmap to ensuring that your ad spend translates into tangible results. Without it, you’re essentially shooting in the dark.

We combine analytical precision with creative strategies to ensure your ad campaigns are not only visible but also effective.

By continuously monitoring performance and making data-driven adjustments, we ensure your ads reach the right audience, at the right time, with the right message.

Our dedicated team works tirelessly to maximise your ad spend, turning clicks into high-quality leads and ultimately, new clients for your firm.

We are a 5-star digital agency with over 3,000 happy clients and a proven track record of excellence in digital marketing. Partner with us for a reliable, results-driven approach to Google Ads management. When you choose us, you’re choosing a team committed to driving growth and ensuring your firm thrives in a competitive landscape. Experience the impact of expert Google Ads management.

What types of Google Ads does Five by Five offer?

One.

Google search ads

Your business deserves to be on the top page of Google Search results. Our Google Search Ads service places you directly in front of customers who are in search of your products or services – right when they need it the most.

Two.

Google display ads

Leverage the power of visually engaging ads across a wide network of websites. Five by Five’s Google Display Ads service ensures that your brand remains top-of-mind and encourages users to take the desired action.

Three.

Retargeting campaigns

Lost leads aren’t truly lost, not with our sophisticated retargeting campaigns. We help you reconnect with individuals who have previously engaged with your website, nudging them back towards conversion.

Have some Google Ads Questions?

How much do Google Ads cost?

The cost of a Google Ads campaign can vary widely based on several factors, including the keywords and location you’re targeting. We offer flexible pricing models to suit firms of all sizes, ensuring you get the best ROI without overspending.

How do I choose the right Google Ads agency?

There are several important factors to consider when choosing the right Google Ads agency. Look for an agency with a proven track record in the legal industry, transparent reporting, clear communication, and a comprehensive approach to campaign management. We believe it’s important to partner with an agency that will listen to your needs, offer tailored solutions, and view themselves as an extension of your team.

How soon can I expect results?

With Google Ads, you can start seeing traffic to your website as soon as your ads go live. However, seeing significant improvements in leads or sales can take time, typically a few weeks to a few months. This period allows for data collection, analysis, and campaign optimisation to improve results.

Is Google Ads suitable for the legal industry?

Absolutely! Google Ads is highly suitable for the legal industry as it allows you to immediately appear at the top of search engine results for keywords that are difficult to rank for organically. Over time, as we accumulate more data, we’ll also be able to identify patterns in your target audience’s behaviour and preferences, as well as the specific services they are searching for. We’ll use these insights to optimise your campaigns and maximise your ROI.

What is Google Ads optimisation?

Google Ads optimisation involves continuously monitoring and adjusting various aspects of your campaigns to improve performance and increase your return on ad spend. At Five by Five, our most common optimisations include refining keywords, adjusting bid strategies, testing different ad creatives, improving landing pages, and utilising targeting settings to reach the most relevant audience. This ensures your ads are continually optimised for success.

What is the difference between Google Search Ads and Google Display Ads?

Google Search Ads appear on the Google search results page when someone searches for terms related to your keywords. They are text-based and highly targeted. Google Display Ads, on the other hand, are typically image-based and appear on websites within the Google Display Network. Display Ads are more about brand awareness and reaching a broader audience based on demographics, interests, and browsing behaviour. Both have their own unique benefits, and we often recommend a hybrid approach for maximum reach.

Can I target local customers with Google Ads?

Yes, Google Ads offers robust local targeting options. You can target ads to customers in specific geographic locations – from countries down to cities or even a radius around a location. This makes it an excellent tool for law firms looking to attract local clients.